Evidentally Inc. was recently formed to help edtech providers benefit from product efficacy studies.

Our Mission

Improve the efficacy of edtech products
while providing K-12 educators with evidence about what will work in their schools.


Evidentally, Inc. builds on the research experience, industry savvy, and passion of Empirical Education Inc., which is incubating the new company by providing infrastructure, expertise, and staffing. The core Evidentally team, and other researcher staff are in this initial start-up phase, working under a services agreement with Empirical.

Denis Newman

Denis NewmanCEO

Denis Newman

Founder and CEO of Evidentally, Denis Newman brings over 35 years of experience studying student-teacher learning processes and developing instructional technologies. His Ph.D. is in Developmental Psychology.

Val Lazarev

Val LazarevChief Product Architect and CTO

Val Lazarev
Chief Product Architect and CTO

Val develops the analysis principles used in Evidentally. He has worked in the areas of educational effectiveness and policy analysis, econometrics, and quantitative study design. He holds a PhD in economics and has taught at many universities.

Kylene Shen

Kylene ShenVP of Marketing

Kylene Shen
VP of Marketing

Kylene brings 20 years of education experience to Evidentally including developing curriculum, teaching in a high-needs elementary school, designing instructional materials, and product management. Her MSEd is from Northwestern University.

Robin Means

Robin MeansVP of Operations

Robin Means
VP of Operations

Robin brings 14 years of experience working in Evidentally's founding company, Empirical Education, ranging from administrative to marketing positions. Her degree is in finance.

Shelley Mossman

Empirical Education staffProject Managers

Empirical Education
Project Managers

As Evidentally's incubator, Empirical Education offers Evidentally assistance from many of their employees.