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Evidentally, Inc. was recently formed to help edtech providers benefit from product efficacy studies.

Our Mission



Improve the efficacy of edtech products
and provide K-12 educators with evidence about what will work in their schools.

OUR TEAM

Evidentally, Inc. brings research experience, industry savvy, and passion for edtech analytics to the task of changing the way research is done. It builds on the strengths of Empirical Education Inc., a 16-year-old small business, which is incubating the new company in this early stage by providing infrastructure, expertise, and staffing.

Kylene Shen

Kylene Chinsio ShenPresident & CEO

Kylene Chinsio Shen
President & CEO

She's had 20 years in the field including teaching high-needs students, designing instructional materials, and product management. She has an MSEd from Northwestern.

Denis Newman

Denis NewmanBoard Chair

Denis Newman
Board Chair

As co-founder and board chair, he has over 35 years of experience developing instructional technologies. His PhD. is in developmental psychology.

Val Lazarev

Val LazarevCTO

Val Lazarev
Chief Technology Officer

As co-founder, he develops the analysis principles used in Evidentally's products. An expert in econometrics, his PhD is in economics.

Kylene Shen

Karen BillingsBoard Member

Karen Billings
Board Member

As a leader in EdTech, she has over 40 years of experience in teaching, developing products, and executive management. She now consults with EdTech companies to better serve the evolving needs of the industry and marketplace.

Robin Means

Robin MeansVP of Operations

Robin Means
VP of Operations

With a degree in finance, she brings 14 years of small business experience including administration, operations, marketing, and online communications.

WHAT IS EVIDENTALLY?

Evidentally is a SaaS company that conducts efficacy analytics of edtech products in K-12 schools, making research accessible, actionable, and affordable. We are productizing the usually slow and expensive research process.

WHAT DOES EVIDENTALLY DO?

Evidentally lets educators know which edtech applications are helping their students and teachers, and gives edtech developers information to help improve their products. Our analysis tool generates quick, low-cost, automated reports on who is using an edtech product, who actually benefits from using the product, and how using the product can affect measurable outcomes such as attendance rates, test scores, discipline referral rates, and other metrics that school districts routinely collect.

WHAT DATA DO YOU NEED TO DO THIS RESEARCH?

We use the usage data that products routinely collect and identify usage patterns that we link to school district or state data (demographic information and outcome data). With the combined data we can efficiently conduct correlation or matched comparison studies.

AS AN EDTECH DEVELOPER, HOW LARGE DOES OUR CUSTOMER BASE NEED TO BE IN ORDER TO CONDUCT RESEARCH?

You need about 100 schools where the product is being used without the direct intervention of the developer.

DO YOU WORK WITH THE EDTECH GENOME PROJECT?

We’re closely following the work of the EdTech Genome Project, as the outcomes of the research on implementation measures may be helpful to integrate within our analytical procedures. Our co-founder, Denis Newman, is a contributor to the Research Council.

DO YOU USE STATE STANDARDIZED TEST DATA TO CONDUCT YOUR ANALYSES?

We can use a variety of validated metrics that are collected routinely by the school district such as: social emotional learning, school climate, discipline referrals, attendance, and Next Generation Science Standards (NGSS).